When most hair dryers will set you back £50-100, it’s tough to see exactly why the Supersonic costs a dizzying £300. Sure, it’s got the smallest digital motor Dyson makes inside it, and as the first of its kind the company can pretty much charge what it likes, but it means few people are going to be able to pick one up any time soon. If the price came down, I could see this being one seriously in-demand dryer, but right now, it’s a luxury. Dyson seems happy with early feedback though, so fingers crossed a cheaper model is on the cards. Buy the Dyson Supersonic here from Currys PC World

Smart design, light weight; Leaves hair glossier than other dryers; Cools quickly after use, won't make you sweat;

Seriously expensive; Actually pretty loud;

This is the gold standard. It is expensive, but if your hair would otherwise take 4 days to dry before you can scrunch out the crunch, this is worth it. I should add I have only used this with the diffuser attachment, a must for those with curls. It would be 5 stars but the practicality of the design (ironic, given that its from a design-focused brand) is not quite deserving of more. This is because there is no loop to hang it up, and I have found that my hand covers the air intake on the handle when Im using it. But I can forgive those things, I love it!!

great hair dryer, love everything about it

Smart design, light weight; Leaves hair glossier than other dryers; Cools quickly after use, won’t make you sweat;

Seriously expensive; Actually pretty loud;

Dyson is known for its vacuums, and while a vacuum isn't exactly something you'd envision putting close to your head, Dyson has borrowed technology from its modern vacuums and put it in this hair dryer.

Cool​ ​design; Light​ ​in​ ​the​ ​hand; Powerful​ ​motor

Ridiculously​ ​expensive; Also​ ​expensive; Not​ ​as​ ​quiet​ ​as​ ​expected

My husband suprised me with this Dyson hairdryer and bought it for me for my birthday. I had always talked about it since it's arrival. I had always been happy with my GHD hairdryer but felt it was getting heavy for my arm. As I had an operation on my wrist I needed something lighter and quicker.

Despite knowing full well that Dyson can clean my house wonderfully, I wasn't convinced that a tiny wind turbine for my head would give me perfect hair. Any time a new hype-worthy hair product like the Dyson Supersonic comes out, I have the same thought: "that won't work for me.

They say it's powerful, light, safe and quiet. Supersonic is Dyson's brand new foray into the world of hair care, and while it is at its core a hairdryer, what it represents is so much more.

Most professional stylists and home users say the Dyson Supersonic is well worth its high price. Its fast-spinning motor, built into the handle, delivers gale-force airflow of over 60 mph, drying hair in record time – yet it's actually quieter than most hair dryers. It's feature packed, too.

Powerful airflow; Quiet; Multiple heat and speed settings; Unique magnetic attachments

Extremely expensive; Some complaints of hair damage

Mashable Choice highlights the best of everything we cover, have experienced first-hand and would recommend to others. My wife cradled the new Dyson Supersonic hair dryer like it was a newborn baby.